It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way.
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compare customer relationship airline
on the product improvements. Compare expenditures of these costly traditional channel campaigns to the simple approach of allowing people to discuss your product on your Web site, bundled with the ability of your site to then automatically broadcast these review feeds into social networks. By placing these pristine comments (only slightly moderated for abusive language) into social networks feeds, you might gain the trust of not only the regular visitors of your site, but also from these folks’ social