Abstract: Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...

Abstract: Increased global competition, pricing pressure, and the need to rationalize resources have made business and operational measurement vital on all organizational levels. That’s why business intelligence and data warehousing tools are no longer only for the exclusive use of financial controllers. Instead, they are everyday tools across company divisions, giving relevant and efficient information overviews of all areas of responsibility.

Abstract: In the airline industry, aircraft maintenance is an activity that has to be done throughout the day, so maintenance personnel must be available at all times. The complexity of the operation increases the need for a maintenance personnel management system.

Abstract: Bar code technology allows users to analyze information to develop more accurate maintenance, personnel, and financial planning. In particular it can hasten the data recording processes in a maintenance system, as seen in its use in the aircraft maintenance process.

Abstract: At Nagoya Guidance and Propulsion Systems (NGPS), more than half of production time goes into to products such as aircraft guidance systems. In 2003, NGPS installed Asprova’s advanced planning and scheduling system for greater efficiency from the planning it had been doing manually until that time. In 2007, NGPS added the sales module for more uniform production planning. Learn more about the efficiencies NGPS gained.

Abstract: KLM Catering Services (KCS) Schiphol prepares and delivers 45,000 meals a day for 12 airlines, 350 flights, and 50 different types of aircraft. KCS also manages non-food supplies such as beverages, sales trolleys, and navigation bags to the private airport lounges in Schiphol Airport. Find out why it’s achieving a delivery performance of over 99 percent.

Abstract: When Lockheed Martin sells technology such as aircraft to its customers, it also provides training systems for both pilots and maintenance personnel. The training system must handle student and instructor registration, and training records and certifications—with scheduling for students and resources. Find out about the learning management system with simulator training functionality that the company chose.

Abstract: Investing in a customer relationship management (CRM) system can increase sales productivity and represent an addition to, not a subtraction from, your company’s bottom line. But a return on investment (ROI) from CRM software depends on whether you’ve identified strategies that leverage the CRM system’s sales productivity. Find out how to formulate CRM strategies before you choose a CRM solution, and compare CRM products.

Abstract: Hearing confusing messages from your customer resource management (CRM) and enterprise resource planning (ERP) vendors? You may be dealing with dozens of software vendors and system integrators, each one praising the benefits of his solution. Among these proposals, one claims not only to efficiently manage the entire customer life cycle, but also to take full advantage of your previous technology investments. Your incumbent ERP system vendor also has a CRM solution, and praises the benefits of the tight integration of both systems. The question then is, how do you know whether this solution is the best for you? Request your copy of Integrating CRM with ERP compliments of Baseline Consulting. The report gives you the criteria to use when formulating your strategy of integrating CRM with ERP, best practices of CRM implementation, dealing with ERP integration, and how to integrate CRM with ERP impacts the value chain.

Abstract: Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

Abstract: Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment. Microsoft CRM remains both a threat and an opportunity for the most nimble mid-market CRM vendors. Microsoft’s entry with CRM evangelism through an array of seminars nationwide has bolstered the market’s awareness of the need for CRM applications.

Abstract: Since the last recession in 2001, customer relationship management (CRM) systems have gained greater acceptance. Though CRM systems haven’t been widely tested under adverse business conditions, results achieved by CRM strategies indicate that businesses with an effective CRM approach will have a vital competitive advantage in recessionary conditions. Discover three key strategies to using CRM as a tool against a recession.

Abstract: Customer relationship management (CRM) solutions can help you achieve success by managing your company’s customer-facing processes and implementing a customer-centric vision. But to make the most of CRM’s benefits, you should weigh and consider the options by answering key questions about your processes and CRM solutions’ capabilities. Find out key CRM principles, and how to best mitigate the cost of CRM implementation.

Abstract: Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements should be assessed first.

Abstract: Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.

Abstract: Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative to being forewarned may be leaping into enterprise-wide, mega-bucks, change management-laden CRM implementations—and testing the depth of the water with both feet. For the first time, there are statistically-based, substantive answers to many questions about CRM.

Abstract: CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM

Abstract: While marketing automation modules have begun to attract a new wave of companies to customer relationship management (CRM) software, CRM’s long-term benefits can help businesses make the most effective use of advertising and sales resources. According to leading industry experts, companies can leverage CRM applications in five specific ways. For one, CRM systems help you identify where to place ad dollars. Find out more.

Abstract: Many companies approach customer relationship management (CRM) software as an opportunity to save money via automation. While most CRM solutions offer powerful infrastructure benefits, approaching your new CRM tool with a focus on customer loyalty can earn you more repeat business. Learn about six ways your CRM solution can help your service agents personalize customer service—and maintain customer loyalty.