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Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
crm system for a:
A customer relationship management (CRM) system is inherently valuable for supporting customer
acquisition and retention by gathering data from ea...
Published:
2003-07-03
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Abstract:
In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base.
The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing
to increase its customer base for all services. Fin (...)
Excerpt related to
crm system for a:
Case Study: All-in-one CRM System Supports Rapid Growth. ... Download <strong>Case
Study: All-in-one CRM System Supports Rapid Growth</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a
customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge:
“I genuinely dislike computers. I refuse to use e-mail, (...)
Excerpt related to
crm system for a:
Case Study: In Search of a Comprehensive CRM System. ... Download <strong>Case
Study: In Search of a Comprehensive CRM System</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management. (...)
Excerpt related to
crm system for a:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training a...
Published:
2005-10-22
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Abstract:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural
and functional differences are well understood and (...)
Excerpt related to
crm system for a:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors...
Published:
2003-06-26
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Abstract:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments. (...)
Excerpt related to
crm system for a:
A customer relationship management (CRM) system's potential can be lost if the chief
executive officer (CEO) doesn't play a continuous role in its...
Published:
2006-11-24
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Abstract:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system. (...)
Excerpt related to
crm system for a:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensiv...
Published:
2005-02-14
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Abstract:
The business case for integrating call center service resolution management into customer relationship management is becoming
increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing
efforts. (...)
Excerpt related to
crm system for a:
The business case for integrating call center service resolution management into customer relationship management is becoming
increasingly obvious...
Published:
2007-12-07
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
crm system for a:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
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Abstract:
Siebel is finally taking 'the bull by the horns' by acknowledging the integration challenges its customers face, and by addressing
that issue. An often troubling aspect of CRM implementations in the past is that the only way IT departments can achieve a
full view of the customer is by integrating front-e (...)
Excerpt related to
crm system for a:
Siebel is finally taking 'the bull by the horns' by acknowledging the integration challenges its customers face, and
by addressing that issue. An ...
Published:
2002-05-10