-
Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
general brand for a:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
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Abstract:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal
identity. (...)
Excerpt related to
general brand for a:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove th...
Published:
2003-03-14
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Abstract:
Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off
amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a
liability. (...)
Excerpt related to
general brand for a:
... image generated in the media), however, can turn an established brand asset into a ...
Another current example is the EC's General Food Law, Article 15, which ...
Published:
2006-11-02
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Abstract:
While there is an opportunity for FRx to become a main pillar within the entire Microsoft BI product strategy, there is not
yet an overall cohesive BI/CPM strategy or architecture to guide the product plans to an integrated BI solution set. (...)
Excerpt related to
general brand for a:
While there is an opportunity for FRx to become a main pillar within the entire Microsoft BI product strategy, there is not
yet an overall cohesiv...
Published:
2003-12-05
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Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
general brand for a:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
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Abstract:
Recent product releases and a profitable quarterly report from Navision, a recently merger-formed and rebranded Danish provider
of enterprise business solutions for mid-sized companies, could be telling us that the company has been unfazed by the merger
with Damgaard and the current difficult economic co (...)
Excerpt related to
general brand for a:
Recent product releases and a profitable quarterly report from Navision, a recently merger-formed and rebranded Danish provider
of enterprise busi...
Published:
2001-07-06
-
Excerpt related to
general brand for a:
... provider market is still quite fragmented, with no real brand recognition for ...
value proposition and about the pricing optimization software market in general? ...
Published:
2010-09-24
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Excerpt related to
general brand for a:
... platform’s blueprint.With the launch of the aforementioned 3DSwYM brand and the ...
experiences with PLM and social product design software in general and with ...
Published:
2012-03-01
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Excerpt related to
general brand for a:
... not all hosting is created equal; during the Webcast (mentioned in Part IIa and Part IIb), Scio Consulting
International gave clear general advice for any SaaS ...
Published:
2009-06-09
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Abstract:
During the last twenty years, businesses migrated from vertical integration to a virtual model, outsourcing all their non-core
functions. This has created challenges in aligning the strategies and activities of all these functions dispersed across the
supply chain, each in separate legal entities. The ne (...)
Excerpt related to
general brand for a:
During the last twenty years, businesses migrated from vertical integration to a virtual model, outsourcing all their non-core
functions. This has...
Published:
2005-05-20