My overall impression of this year’s National Retail Federation (NRF) convention (held recently in New York City) could be summarized in the acronym S.M.A.R.T.: Social, Mobile/Multi-channel, Analytics (big data), and Real-Time visibility (of inventory, orders, workforce, etc.). With the new generation of consumers combining mobile, social, and cloud technologies to stay connected and informed, retailers must be able to quickly analyze, understand, and act on each new trend before the “moment of truth” passes them by.
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industry-watch, IBM, e-commerce, nrf, retail, smarter-commerce, WebSphere-Commerce, DemandTec