To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program, although not at the expense of profit margins.
program applications for aviation
an aggressive, enticing marketing program, although not at the expense of profit margins. More Competition Furthermore, a broader offering inevitably creates more intensive competition. Although Intentia might often face off against SAP , Oracle , J.D. Edwards and PeopleSoft , its more likely nemeses in the ERP space are the likes of Baan , IFS , IBS , SSA GT , and Geac (formerly JBA ). However, its emphasis on web-based supply chain and CRM applications, as well as private web trading exchange