It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way.
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unstructured interaction among the rank-and-file workforce and quickly convert it into institutional knowledge. There might still be the misconception that micro-blogging (tweeting) is just to share mundane and unimportant (if not even asinine) statements. But using this tool in the enterprise context can be really useful, according to Noel Portugal, Oracle 's Senior Technical Analyst for CRM On Demand Operations. Oracle’s OraTweet tool helps users to communicate and collaborate within their teams