Abstract:
Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off
amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a
liability. (...)
Excerpt related to
serial comm:
... as lot number, revision codes, manufacturing date, expiration date, serial number, etc.
... paper on food safety [see http://europa.eu.int/comm/dgs/health_consumer ...
Published:
2006-11-02